While UX focuses on creating the best experience for your users as they journey through an application by focusing on the entire form and function of the technology or product in question, UI or user interface focuses on how the product in question looks and functions. UI designers use the visible and the tangible elements of the design process to enhance user’s experience.
Practical User Interface
For UI success, the experts have to understand specific elements of their process: breadcrumb navigation, informational components, and input controls like toggles and drop-down lists. So, yes, everything that the user sees, how they see them and ways to make that better. Wondering how to use the elements and other resources to improve the look, feel, and function of a product?
Put Easy and Clear navigation as your core tasks
The success of your web UI design is not determined by the breathtaking design and pop of color but by the number of successful purchases. And the only way to make sure that you record more sales starts from the development of a clear and intuitive navigation system.
For an e-commerce site, for example, the system should tell the user what the brand deals with, the page they are on, the location of the menu/ search bar/ filter, and the time it takes for a page to load. There’s more; the user will like to find out as much information about the product as they can find, how and if they have more than one option for one item, the payment process, how to contact the seller, or whether or not they can save an item. To top it all, the navigation system must make it possible for the see to see reviews and product ratings.
The design should minimize the efforts of the user
If you want to record a high conversion rate on your site, you should design the website to be hassle-free. Websites and apps that require a lot of effort to navigate often record-high bounce rates and more negative review or a general sense of dissatisfaction. Again, if you are running an e-commerce site, there are things you can do to minimize the efforts of the user.
The strategies that less user effort include showing related products, reducing the number of clicks necessary for one to access information, and (this is a big one) simplification of the sign-in process. You should also use colors and shapes to group items or content. And, note that it pays to counter check the layout to confirm that it’s natural and in harmony with what the human eye can perceive.
Make the pages scannable
By now, we all know that few people take time to read all the words on a page unless it is your editor. So, make everything scannable and use calls to action which are seen as soon as a user lands on the page or the screen. For more clicks to the information you want your users to see, try placing CTAs and other crucial details along the F pattern or the Zigzag pattern.
Use highly artistic/ visual branding
Branding on your mobile and web interfaces include logos, brand colors, or typography, among others. Whether these elements are grouped or place separately, they must be recognizable as your brand’s. This is essential because visual perception is simple but fast and most people will remember what they saw better than what they heard.
Use more numbers and a few words
The human eye will easily perceive numbers than words. As you create highly scannable content, incorporate numerals.
Lastly, you need to speak the user’s language. Your content should be relatable, and it should also meet the needs of the user. Watch your vocabulary, structure, and style of your content.